Turn Any Lead List Into A Cold Email Campaign That Books Meetings In Minutes.
Upload your lead list and Lead Formatter will clean, segment, enrich missing data, validate every email and add AI personalisation for every lead. So each email you send feels hand written.
No credits. No limits. Use your own API keys.
10-minute walkthrough · Real campaign, start to finish
These Integrations Turn Your Lead List Into Hand-Written Cold Emails In As Little As 5 Minutes.
ChatGPT API
Claude API
LinkedIn Data
Lead Magic Enrichment
Million Verifier Validator
Proof
What Real Operators Say.
Peter Gaston
Founder + CEO, Lead a Wolf. 15% more meetings booked.
Jozy
Doubled my cold email results.
Martin
CEO + founder, Limeberry Leads. Dramatically increased reply rates.
TJ
Lead gen agency owner. 45 minutes down to 6.
David Raybould
Marketing agency owner. 3-4 hours saved per campaign.
Bhodan
Founder, Lidovsky. Saves 45 min of VA time per 1,000 prospects.
Joaco
Founder, Searchbound. Automated the manual list cleaning.
Luis
Founder, Acquire Partners. 6 months in and still recommending it.
Kristian
@kristiansorbr
Nischay Raheja
@RahejaNischay
Martin
@martinksaetre
Toni Zemani
@ToniZemani
Nick Feier
@nick_feier
How It Works
Upload Your Lead List And Lead Formatter Will Do The Rest.
You upload your raw scraped lead list
CSV · any size
Map your CSV columns automatically
Remove blank rows and duplicates
Fill missing company names from email domains
Fill in missing emails, phones, LinkedIn URLs, funding, tech stack, employee counts, and more
Format company names and job titles (highest-ranking title when multiple)
Validate every email. Dead addresses cut before your sequencer touches them.
Scrape each prospect's LinkedIn description. Feeds the AI in the next steps.
Segment leads by any data point (job function, industry, sub-niche, custom)
AI scores every lead against your ICP. Non-buyers cut before you spend a token on personalisation.
AI writes personalised emails for every prospect
- Choose ChatGPT or Claude (9 GPT models, 3 Claude models)
- Use the pre-built prompt library or write your own prompts in plain English
- Toggle web search on to pull real details from prospect websites (pricing, case studies, team info)
You download the ready-to-send CSV
Load into any sequencer that takes a CSV import
5 to 10 minutes end-to-end
Try It Yourself
Get A Ready-To-Send Cold Email In 20 Seconds.
- 1
Enter Your URL
Paste your website. That's the only input we need.
- 2
We Write You The Email
A cold email under 90 words, built from your real offer.
- 3
We Show You The AI Personalisation
The AI personalisation variables we'd use to pull from Lead Formatter.
- 4
We Show You How To Do This Inside Lead Formatter
So you can send this email to your list at scale.
An Example Email We'd Write For You.
Hey {{first_name}},
Most {{company_type}} founders hit a wall where referrals stop coming the way they used to.
We helped ABC agency sign 19 new clients in 90 days selling to {{who_they_sell_to}}.
Want to jump on a call? I'll show you how we'd do this for {{company_name}}.
[Your Name]Bring your own Anthropic key. Runs in your browser. About 20 seconds.
Pricing Comparison
See How Much You Could Save Vs Using Clay.
Drag the sliders to your monthly volume. Both tools using your own API keys.
You'd Save
$198
Every Month With Lead Formatter
$2,376 A Year At This Volume.
Pricing
Try Lead Formatter Free
For 7 Days. No Limits.
Monthly plan
$49.99/mo
Billed monthly. Cancel anytime.
- 7-day free trial. Full access.
- Unlimited runs. Unlimited actions. Any list size.
- Write custom AI prompts and run them on your whole lead list.
- Fill in missing data on every lead. Emails, phones, LinkedIn URLs, company info, and 10 more.
- 30,000 LinkedIn description scrapes included per month.
- Every email verified before your sequencer touches it.
- Bring your own AI, enrichment, and email keys. Pay each provider direct at cost.
- No credits. No usage caps. No per-task fees.
FAQ
FAQs
Four keys, all free to sign up:
- OpenAI writes the emails using ChatGPT models. Sign up at platform.openai.com.
- Anthropic writes the emails using Claude models. Pick this or OpenAI, or use both. Sign up at console.anthropic.com.
- Lead Magic finds the missing data on your leads. Sign up at leadmagic.io.
- Million Verifier checks emails are real before you send. Sign up at millionverifier.com.
Paste each into Lead Formatter once. Done.
For a 5,000-lead campaign, using current published rates:
- AI writing costs under $1 with GPT-4o mini, or about $6 with Claude Haiku 4.5. Bigger models like GPT-4o or Claude Sonnet cost more.
- Email verification with Million Verifier is about $30.
- Enrichment with Lead Magic depends what you pull, usually a few pennies per lead.
- LinkedIn description scrapes are included up to 30,000 a month.
One thing worth knowing: the more you top up your OpenAI or Anthropic account, the higher your rate limits get. A brand-new API account is slower than one you've spent $500 on. That means Lead Formatter runs faster the more you've paid your AI provider.